You are planning an event. How do you get the word across to your audiences easily? Through mobile event apps, of course.With the facilitation of mobile event apps in every genre of business, there has been a totally new way of getting connected with your customers/audiences. Mobile event apps have evolved to be a revolution in the event management scenario and it aids in seamless interaction with audiences.
This article examines the reasons why you should have an event mobile app that your users can download.
- You can create a unique attendee experience
Hire a developer who would make a mobile app for your event requirements including mobile apps for conferences, educational conferences, conventions, exhibitions, trade shows and meetings. Event apps can help your attendees have a better experience and enhance their learning through knowledge provided at your conferences.
This is a great idea because the main reason why people go to conferences is to learn, and attending an event makes it so easy for them to learn a lot.
- You can reach out to more people, of course
Everywhere people have become addicted to their smartphones. In a Bank of America survey, about 50% of the US adults have admitted that they cannot survive without their mobile phones for even 24 hours. So that means, they will be looking at their app at least once a day. In India, the number of smartphone users is expected to reach 204.1 million in 2016.
A whopping number, isn’t it? And by 2017, you can see a monstrous 220 million people in the US walking around with their smartphones. Half the people in China use smartphones regularly, and China is the most populous country in the world.
This growing usage of smartphone is great news for people who want to get their message across to a large segment of people through mobile event apps.
- Audiences make connections with rest of the attendees easily
When it is an event mobile app, there are no inhibitions and no hesitations in maintaining contact before and after the event. In case, there is an introverted attendee in the event, he can message someone online, say hello, build rapport with other attendees and develop a relationship. Some of the apps are made in such a way that people can continue to message even after the event is long over.
- Your audiences can add their own personal touch
Another reason why you should have a mobile event app is that your audiences would love adding their own personal touches to it. That can put in their schedules, get connected with other attendees who think like them, get their favorite event documents and files and so on. Another feature would be to allow the attendees to participate in discussions, real-time polling and so on.
- You can deliver an enhanced conferencing experience for your attendees
When you devise a good app for your attendees, it would help mobile conference schedules, streamline event registrations, incorporate a streamlined ticketing page and manage a review committee.
- A cleverly devised mobile app can help you keep your audiences hooked to your business
You need people to come to your website, not just when you have an event, but all the time, right? Well, with a mobile event you can give full access to the information and news regarding your event whenever they want to access it. It could also help with your branding activities, social media marketing, checking analytics and even creating surveys.
- Content sharing is easily possible with mobile event sharing app
You can improve client relations with improved features provided by these apps. On top of that, you can share content of your presentations and conduct social networking.
- Getting the questions of your attendees answered
Apart from keeping your attendees updated on your event, you can send them invites, reminders and they even allow you to answer the queries of your attendees real time.
- Engage your attendees through gamification
The word gamification means to integrate game-like thinking in an event so as to make the event light-hearted, fun-filled and engaging. With a mobile event app, you can incorporate gamifictaion as an important feature because it can engage attendees with one another irrespective of whether the event is online or offline.
But in order to make this a big success, you need to understand your attendees first, understand what they are aiming to achieve through your event and whether they are into networking.
- Send push notifications to the attendees
Last minute changes are sometimes unavoidable. If you have a mobile event app, you don’t have to panic because you can update the information in the app and it will immediately reach the attendees through push notifications. Use the back-end portal and it will be cakewalk.
And that’s not all…
With a mobile event app, you can measure your promotion strategy, know how many people were logged into your event, how many of them took notes and plenty more. And of course, the obvious – you save trees by giving up the use of paper.
Sunu Philip is the Inbound Marketing Head for Cabot Technology Solutions – an IT consulting firm specializing in web and mobile technology solutions. Cabot offers progressive end-to-end business solutions, blending a solid business domain experience, technical expertise and a quality-driven delivery model